In memory of our grandparents who never threw anything away.
Who recognized the value of things. Following the seasons, respecting nature.
At STILL GOOD, like our ancestors, we see the endless possibilities in what is usually discarded.
We’re not inventing anything new.
Our grandmothers would say
But today, we can no longer afford to produce and consume thoughtlessly.
So, we carry the torch and continue the story. A story of smart, thoughtful consumption with common sense for the Earth.
A Spark for Change A Spark for Change
A Spark for Change A Spark for Change The story of Still Good began about twenty years ago, when Jonathan Rodrigue, then a young volunteer, distributed food baskets to families in need. During these activities, he was struck by a stark reality: on one side, families lacking essentials, and on the other, massive amounts of surplus food destined for waste.
This disconnect sparked the flame that would become Still Good. Jonathan made it his mission to develop a unique model to combat food waste, even coining a term for his vision: “ecovalorization™.”
In Canada, nearly 58% of produced food is wasted, an alarming figure that drives our team to act with determination.
Through our Eco-Valorization™ model, by-products from the food industry are upcycled and reintegrated into the food chain. This innovative approach transforms company costs into revenue while addressing critical environmental challenges. With our research and development team, we develop innovative solutions for our partners, helping them thrive in the circular economy and achieve their sustainability goals, including reducing their carbon footprint and food waste.
The Beginning of a Great Partnership The Beginning of a Great Partnership
The Beginning of a Great Partnership The Beginning of a Great Partnership 
At Still Good, we are deeply committed to supporting young people. For several years, we have partnered with Breakfast Club of Canada to supply more than 50,000 snacks per month to schools across Quebec, helping thousands of children start their day off right.
Our snacks are not only delicious and nutritious but also perfectly suited for all types of school programs. Beyond nourishing children, we raise awareness about the importance of the circular economy—a key value for their future. Through our fundraising campaigns, we have donated 90,000 snacks to Breakfast Club of Canada. We are proud to make a difference and invite you to join us in our mission for a better future.
We are pioneers in the agri-food circular economy, transforming food residues into upcycled products to fight against waste. Present in Canada and the United States, we serve businesses as well as the hospitality and restaurant sectors with sustainable and innovative solutions. Thanks to our unique approach, we are growing rapidly while making a positive impact on the environment and the economy. Discover how we make a difference at every step!
We are ready to revolutionize the circular economy in North America! Our goal is to scale our model and process 150,000 tons of food by-products annually within the next five years. By expanding our reach and forging strategic partnerships, we continue to push the boundaries of sustainable innovation. Join us in our mission for a more circular and planet-friendly food economy!
Our Promising Beginnings In 2018, Still Good entered the market with products designed to reduce food waste. This initial launch allowed us to gather valuable consumer feedback and laid a solid foundation for our future expansion. We took our first steps by transforming food residues into quality products, offering a new sustainable solution to the industry.
Expansion, Innovation, and Recognition This year, Still Good acquired a new professional kitchen and a captivating brand image. The icing on the cake: we won the prestigious Grand Prix DUX and the Match DUX. In 2019, Still Good became a reference in food innovation with its award-winning, delicious products, while continuing to turn residues into valuable resources.
Adaptation and Growth During the Pandemic In 2020, Still Good quickly adapted during the pandemic, launching a crowdfunding initiative for seniors and adding online sales. Our strong partnerships with key players like Les 3 Brasseurs allowed us to keep transforming tons of spent grain into sustainable and delicious products. Despite the challenges of the pandemic, Still Good continued to innovate, providing large-scale, responsible, and resilient solutions.
Focus on Expansion and Recognition In 2021, we significantly increased our production capacity, added award-winning granolas to our portfolio, and developed nutritional cookies for schools. Still Good became a key player in food residue management in the Montreal region.
With expanding production and innovative nutritional products, Still Good continues to push the boundaries of food upcycling.
Strategic Partnerships and Food Safety Certification In 2022, our cookies reached schools in Quebec through our partnership with the Club des Petits Déjeuners. We achieved HACCP certification, a mark of safety and quality, and continued preparing for international expansion. Certified products and strong partnerships allow us to grow internationally while remaining true to our sustainable values.
International Breakthrough and Upcycled Solutions This year marks the launch of our upcycled all-purpose flour and our expansion into the United States in partnership with Regrained, a leader in food upcycling. We also strengthened our collaborations in the health, education, and transportation sectors. With our upcycled innovations and exports to the U.S., Still Good establishes itself as a global leader in the circular economy.
A Year of Celebrations and Success This year, Still Good celebrates its 5th anniversary with a major event at Fabrik8, hosting over 250 clients and partners. We also win the Food Waste Challenge, further proving our leadership in sustainable innovation. Five years after our beginnings, Still Good celebrates its achievements and continues to transform the world of sustainable food with inspiring partnerships and successes.
